Without that dialogue, we’ll have a wasteful tug of war between the past and the future. The goal is for older and younger generations to work together, with openness and trust, to ensure that the wisdom – but not what has become the excess baggage – of the past is not lost to the future. In contrast with the sense of flexibility that the postmillennials express with regard to their gender and sexual identity, the category of racial and ethnic identity is generally viewed as not subject to the same degree of personal choice or control, with only occasional caveats and exceptions.
While they haven’t entered the workplace yet, they have a different set of values and beliefs than their predecessors. They were born during the financial meltdown and don’t know a world without the Internet. They will become the most entrepreneurial, conservative, diverse and educated generation in the world. Here is a collection of all research I’ve collected on Gen Z, with more to come soon.
Mental Health and Health Insurance Access: Gen Z Young Adults, in Particular, Need Support
Early in their formative years, these children are comfortable speaking to voice assistants and swiping on smartphones. They don’t consider technologies to be tools used to help achieve tasks, but rather as deeply integrated parts of everyday life. Millennials, also known as Generation Y, include anyone born between 1981 and 1996 (ages 26 to 41 in 2022) and represent about a quarter of the US population. Much of this cohort entered the workforce at the height of the Great Recession, and have struggled with the subsequent widening of the generational wealth gap.
When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers. Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of https://www.xcritical.in/ Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change. Gen Alpha, which includes children born after 2010, is already set to be the most transformative generation yet. Alphas haven’t just grown up with technology—they’ve been completely immersed in it since birth.
How old is Gen Z? These are the years that the generation was born.
While the common route for previous generations was graduating from school and getting a stable job, a good fraction of the iGeneration have other plans in mind. They go against the current, wanting not to be followers but leaders of their own companies. Poised to make up the majority of the global population, Gen Zers have the strongest purchasing power today. Furthermore, Generation Z market size reports reveal that they are perhaps the only generation that managed to influence their family spending to a great extent.
We then immersed ourselves in the worlds of 18- to 25-year-olds through interviews and surveys in both the US and UK. We also, with the help of machine learning, created a 70m-word collection of the language used by Gen Z. Members of Gen Z are also similar to Millennials in their views on society’s acceptance of those who do not identify as a man or a woman. Roughly half of Gen Zers (50%) and Millennials (47%) think that society is not accepting enough of these individuals.
The majority of Gen Zs prefer streaming services to traditional cable, as well as getting snackable content they can get on their phones and computers. From your DNA to what you ate this morning, a lifetime of factors is determining your every move. Of late, many people are beginning to appreciate the strength and pragmatism of Gen Zers.
Still, pluralities of every generation except the Silent Generation say the U.S. is one of the best countries in the world along with some others. When it comes to race relations, Gen Zers and Millennials are about equally likely to say that blacks are treated less fairly than whites in this country. Roughly two-thirds of Gen Zers and Millennials say this, compared with about gen z meaning half of Gen Xers and Boomers and smaller shares among the Silent Generation. Still, survey data collected in 2018 (well before the coronavirus outbreak) shows that there are places where this younger generation stands out as having a somewhat different outlook. A look at how Gen Z voters view the Trump presidency provides further insight into their political beliefs.
According to a recent Census Bureau survey, 33% of Gen Z young adults 18 to 24 reported persistent depressed, down or hopeless feelings in the fall of 2022, similar to results over the previous year. In 2021, for instance, only 45% of young adults ages 18 to 25 with any mental illness received treatment. For Generation Z — and all other generations — Black Americans, American Indians or Alaska Natives and Latino Americans disproportionately live in low-income households.
Among registered voters, a January Pew Research Center survey found that 61% of Gen Z voters (ages 18 to 23) said they were definitely or probably going to vote for the Democratic candidate for president in the 2020 election, while about a quarter (22%) said they were planning to vote for Trump. Millennial voters, similarly, were much more likely to say they plan to support a Democrat in November than Trump (58% vs. 25%). Larger shares of Gen X voters (37%), Boomers (44%) and Silents (53%) said they plan to support President Trump. Younger generations also share a different view of the U.S. relative to other countries in the world. Gen Zers (14%) and Millennials (13%) are less likely than Gen Xers (20%), Boomers (30%) or Silents (45%) to say the U.S. is better than all other countries.
- Gen Zers are much more likely than those in older generations to say they personally know someone who prefers to go by gender-neutral pronouns, with 35% saying so, compared with 25% of Millennials, 16% of Gen Xers, 12% of Boomers and just 7% of Silents.
- For instance, according to 2016–2020 data, 29% of both Black and American Indian or Alaska Native Gen Zers, and 24% of Latinos were living in poverty, compared to 12% of white, 14% of Asian or Pacific Islander and 17% of those with two or more races.
- They will become the most entrepreneurial, conservative, diverse and educated generation in the world.
- We looked at the distinctive ways of being, values and worldviews that are shared by many Gen Zers, exploring who they are and how they go about their daily lives.
The bottom line is that, as of 2022, Gen Z members are mostly between middle school age and their mid-twenties, which means that education is a large part of their life experience. In their own research, they created a dividing line between Millennials and Gen Z at 1997 to showcase the divide between one group’s growing up or coming-of-age in the wake of 9/11 while the other group was either too young or hadn’t been born yet to remember it. Gen Zers spend hours on the platform every day, citing that it is great for destressing and learning new skills. As a result, YouTube has become a prime space for advertisements and branded content—something worth considering for your marketing strategies.
As the generation born surrounded by a highly progressive technology, Gen Zers have both the convenience and opportunities to pursue a bright future laid out before them. This, however, has been disrupted by the pandemic that has shifted not only their routine but also their priorities as they deal with mental and financial struggles and face an uncertain future. When we include older members of Gen Z, the picture gets worse, with approximately 11% of youth and young adults ages 14 to 24 without health insurance in 2017–2021. Further, a recent survey of young adults 18 to 24 found that nearly one in five (17%) did not have coverage as of fall 2022. As members of Generation Z have grown up, the share of children without health care coverage has been reduced by half, from 10% of kids under age 18 lacking insurance in 2008 (the earliest year on the KIDS COUNT Data Center) to just 5% in 2022.
These changing educational patterns are tied to changes in immigration especially among Hispanics. Gen Z Hispanics are less likely than Millennial Hispanics to be immigrants, and previous research has shown that second-generation Hispanic youth are less likely to drop out of high school and more likely to attend college than foreign-born Hispanic youth. There are already signs that the oldest Gen Zers have been particularly hard hit in the early weeks and months of the coronavirus crisis. In a March 2020 Pew Research Center survey, half of the oldest Gen Zers (ages 18 to 23) reported that they or someone in their household had lost a job or taken a cut in pay because of the outbreak. This was significantly higher than the shares of Millennials (40%), Gen Xers (36%) and Baby Boomers (25%) who said the same. In addition, an analysis of jobs data showed that young workers were particularly vulnerable to job loss before the coronavirus outbreak, as they were overrepresented in high-risk service sector industries.
This may be partly because of their being mostly raised by Generation X parents, who were largely concerned with childhood safety. Another contributing factor could be that Gen Zers were growing up during the recession of 2007–09, during which they witnessed adults around them experiencing financial trouble and employment instability. As they began moving into adulthood, Gen Zers aimed to avoid the difficulties that plagued the generations, including the baby boom, before them.
Read more about your students
Similarly, a greater share of Gen Zers live in low-income families compared to older generations, but a slightly smaller share of Gen Zers are low-income compared to members of Gen Alpha. Millennials have led older generations in technology adoption and embracing digital solutions. Their financial status and tech-savviness have fundamentally changed how they live and work—earning them stereotypes that they job hop and have killed a number of industries.
The share of births to moms with less than 12 years of education began declining after 2006, from a high of 26%, down to 17% in 2012. This trend continued for the next generation, Gen Alpha, with the figure dropping to 11% as of 2021. While Generation Z made its way through the school system over the last couple decades, several bellwether education indicators improved, such as fourth grade reading and eighth grade math achievement levels. The share of eighth grade students scoring proficient or better in math rose to a high of 34% in 2011, up from 25% in 2000. The figure remained fairly steady between 2011 and 2019 and then plunged to 26% in 2022.